April 17, 2012 - 17:07 AMT
PanARMENIAN.Net - Apple has begun airing new commercials in the United States prompting the iPhone 4S and Siri using actors Samuel L Jackson and Zooey Deschanel. Both commercials show the actors using Siri to manage their daily lives, including creating appointments, searching for restaurants, and pulling down conversions from Wolfram Alpha. Carrier logos from Verizon and AT&T are also attached at the end.
While the commercials feature various carrier logos, it looks like both have been produced by Apple and their advertising agency TBWA\Chiat\Day. It’s a strange move for Apple, typically focusing on what the device can do instead of using celebrity endorsements, Slashgear reports.
The Samuel L Jackson commercial first aired during the Sportcenter show on ESPN, while the Zooey Deschanel comercial has been seen in various time slots, including during FOX’s prime time shows.