Apple Siri commercials feature Samuel L Jackson, Zooey Deschanel (video)

Apple Siri commercials feature Samuel L Jackson, Zooey Deschanel

PanARMENIAN.Net - Apple has begun airing new commercials in the United States prompting the iPhone 4S and Siri using actors Samuel L Jackson and Zooey Deschanel. Both commercials show the actors using Siri to manage their daily lives, including creating appointments, searching for restaurants, and pulling down conversions from Wolfram Alpha. Carrier logos from Verizon and AT&T are also attached at the end.

While the commercials feature various carrier logos, it looks like both have been produced by Apple and their advertising agency TBWA\Chiat\Day. It’s a strange move for Apple, typically focusing on what the device can do instead of using celebrity endorsements, Slashgear reports.

The Samuel L Jackson commercial first aired during the Sportcenter show on ESPN, while the Zooey Deschanel comercial has been seen in various time slots, including during FOX’s prime time shows.

 Top stories
Most of the decline was due to a sharp drop in digital display advertising, which plunged 8% in the second quarter.
The test saw Facebook "manipulate" news feeds to control which emotional expressions the users were exposed to.
The bike will not go on general sale, instead the firm will select customers from the U.S. to ride it and provide feedback.
The Facebook.com was unavailable in European locations. It also appeared to be offline in parts of Asia, including India.
Partner news