// IP Marketing video - START// IP Marketing video - END

Samsung most valued brand by Asia consumers

Samsung most valued brand by Asia consumers

PanARMENIAN.Net - Samsung Electronics has emerged as the most valued brand by consumers in Asia, ending a four-year reign by Japanese competitor Sony and ahead of close rival Apple, according to a survey by research firm Nielsen and media magazine Campaign Asia-Pacific.

CNBC reports that the South Korean tech giant – which was in second place last year – toppled Sony which slipped two notches to rank third behind Apple which moved up to the 2nd spot from the 6th.

“The brand’s (Samsung) focus on high visibility marketing and advertising, as well as its commitment to developing brand presence in both new and mature markets has helped to give the brand a boost,” said Jolene Otremba, Reports Editor at Campaign Asia-Pacific.

The survey, which spanned across 12 markets in Asia, asked 4,800 respondents to disclose the brand they felt was the best or the most trustworthy in 14 major product and service categories. Other tech names including Panasonic, Canon and LG, took spots in the top 10, reflecting surging consumer appetite for new gadgets in the region.

Noteworthy climbers in the luxury category include Louis Vuitton, Burberry, and Prada, which moved up between 84-271 spots in the 1000 brand ranking.

 Top stories
If you want the iPhone with the longest battery life, you don't necessarily want the iPhone X, Apple's highest-end iPhone.
Kevin Knight and the team from ISI’s Natural Language Lab recently took part in a three-week assignment to translate Oromo and Tigrinya.
An initiative for Best IT Startup Award was introduced to the Armenian prime minister Karen Karapetyan on September 15.
As with the Messenger bot, the new iMessage app also lets you quickly search across Spotify’s full catalog for a track you want to share.
Partner news