// IP Marketing video - START// IP Marketing video - END

Twitter rolls out enhancement to Promoted Tweets

Twitter rolls out enhancement to Promoted Tweets

PanARMENIAN.Net - Twitter has rolled out an enhancement to Promoted Tweets that lets advertisers target a subset of users, Mashable reports.

Called targeted tweets, the feature lets advertisers send tweets to specific audiences without tweeting to all of a brand’s followers. Twitter has been quietly testing the feature with a handful of advertisers including British Airways, Coca-Cola, The Washington Post Co. and Wendy’s. Twitter announced on Thursday, July 19 that the feature is available globally to all users.

As an example of how the program works, Twitter showcased a British Airways tweet, which was just sent to UK users.

Advertisers can start using the program via the Tweet box in ads.twitter.com. As with other Promoted Tweets, advertisers only pay when users engage with them. Tweets that generate the most engagement are also likely to appear more often.

 Top stories
Sevan Startup Summit 2018, the Gala event of all the Summits held this year, will be organized at the shore of Lake Sevan.
World-renowned Dutch firm MVRDV has released plans to transform the 11,800-square-metre former communist monument.
The EEC - overseeing Russia, Armenia, Belarus, Kazakhstan, and Kyrgyzstan - has approved "A1893" and "A1954" models.
Samsung Electronics has filed a new trademark for “Micro QLED” with the Korean patent office, according to a news report.
Partner news