Apple debuts new ads at London Olympics opening

Apple debuts new ads at London Olympics opening

PanARMENIAN.Net - Apple debuted three new ads tonight during the London 2012 Olympics Opening Ceremonies featuring an "Apple Genius" helping a Mac owner on a plane, and another while his wife is giving birth. A third ad features a Genius telling a customer who thought he bought a Mac that he really purchased a knock-off because it doesn't come with iPhoto, iMovie, or GarageBand, according to MacRumors.

The ads are a departure from previous ad campaigns - they don't feature products and they don't mention any specific service that Apple offers. Instead, they hint at the training services provided at Apple Retail Stores by the Creatives (Genius' are used for tech support, rather than training) and the fact that just because a computer looks like a Mac, it isn't necessarily one.

They are also a bit of a throwback to the 'Get a Mac' ads featuring Justin Long and John Hodgman. By emphasizing the personal aspects of Apple's services, it appears that the company is looking to humanize itself and make it less about the products and more about the entire Apple ecosystem, including the personal services offered at the Apple Retail Stores including the Genius Bar and One-to-One training service, the report says.

 Top stories
AGBU will cover all operational costs of the center as well as startup costs in the framework of the TUMOxAGBU partnership.
Google founder Larry Page said it would create a simpler structure for what had become a diverse group of businesses.
Before, the price of incoming calls was 260 AMD /min, and the minute of call with the “Call to Armenia” service cost AMD 390.
“Our servers have specially designed layers of protection. But even if they are hacked, no data can be leaked,” Martirosyan said.
Partner news