Three Armenian companies are participating in the World Travel Market London 2016 in the United Kingdom on November 7-9 with the support of the Development Foundation.

At the World Travel Market - the world's second biggest tourism fair - the Armenian pavilion will unveil to the attendees the opportunities of engaging in ecotourism and adventure travel in the country, also exposing Armenia as the first state to have converted to Christianity.

The annual trade event is expected to attract more than 50,000 senior travel industry professionals, government ministers and international press to ExCeL London, an exhibitions and international convention centre in the British capital.

The event focuses on a variety of experiences, including UNESCO heritage sites, luxury travel, ecotourism, medical tourism, religious travel.

It will include up to 5,000 exhibitors from 182 countries and regions, showcasing the latest developments in the industry.