LGBT-themed social advertising posters were installed in downtown Yerevan on Thursday, May 25.

One of the posters features 2 gay men sharing an embrace; the inscription on the poster reads: “Do you wish happiness to everyone? Wish us happiness as well.”

The second poster depicts people of different professions, with an inscription saying: “You meet them every day.”

The third one shows 3 hands; the inscription on the poster reads: “Trans people are a part of our society”.

The posters are based on social advertising videos released in May 2017. New posters are expected to be showcased in future, PINK Armenia (Public information and Need of Knowledge) NGO reports.

The social advertising posters and videos were created by Action Studio and Deem Communication in collaboration with PINK Armenia and Heinrich Boell Foundation South Caucasus Regional Office, in the framework of the EU-funded action Solidarity Network for LGBTI in Armenia and Georgia.