// IP Marketing video - START// IP Marketing video - END

M&C Saatchi to help develop Armenia's tourism branding strategy

M&C Saatchi to help develop Armenia's tourism branding strategy

PanARMENIAN.Net - World-famous international advertising agency network M&C Saatchi is interested in contributing to the development and branding of tourism in Armenia.

Relevant issues were discussed at a meeting of prime minister Karen Karapetyan, head of the tourism committee Zarmine Zeytuntsyan and M&C Saatchi director Aneli Bedi.

According to Zeytuntsyan, a small tourism branding program in a single market was initially under discussion with the company, but given the firm's successful experience in a number of countries and Armenia's great potential in the sector, it would also be appropriate to consider the possibility of initiating a more comprehensive plan.

Karapetyan hailed the initiative and proposed to discuss the matter with the representatives of the Center for Strategic Initiatives and the Development Foundation of Armenia.

 Top stories
Armenia's economy is expected to expand by 5.8% in 2017 and grow further by 3.8% and 3.6% in the following two years, the UN said.
"7.5 million liters of wine were produced in the country in 2016, which is by 14% more than the amount produced a year earlier," Karapetyan said.
"There is ample proof that Monsanto's sprays have poisoned our environment contributing drastically to dying off of bees," Tankian said.
Armenia ranks 47 on the ease of doing business index against the 38 spot last year, the World Bank Group’s annual Doing Business report said.
Partner news