M&C Saatchi to help develop Armenia's tourism branding strategyDecember 5, 2017 - 18:39 AMT PanARMENIAN.Net - World-famous international advertising agency network M&C Saatchi is interested in contributing to the development and branding of tourism in Armenia. Relevant issues were discussed at a meeting of prime minister Karen Karapetyan, head of the tourism committee Zarmine Zeytuntsyan and M&C Saatchi director Aneli Bedi. According to Zeytuntsyan, a small tourism branding program in a single market was initially under discussion with the company, but given the firm's successful experience in a number of countries and Armenia's great potential in the sector, it would also be appropriate to consider the possibility of initiating a more comprehensive plan. Karapetyan hailed the initiative and proposed to discuss the matter with the representatives of the Center for Strategic Initiatives and the Development Foundation of Armenia. Top stories Yerevan has dismissed Turkey’s demand to shut down the Armenian nuclear power plant as “inappropriate”. Armenia will loan 2.9 billion drams to Nagorno Karabakh (Artsakh), according to a draft government decision. The Ministry of Ecology and Natural Resources of Azerbaijan has “strongly condemned” Armenia’s decision. Kerobyan has said that for the first time in the history of Armenia, the volume of foreign direct investments amounted to about $1 billion. Partner news | Scholz hopes Armenia-Azerbaijan peace treaty will be signed this year German Chancellor Olaf Scholz hopes that a peace treaty between Armenia and Azerbaijan will be signed this year. Ucom equips four bus stops in Ijevan with free Wi-Fi Ucom now provides free Wi-Fi coverage in smart bus stops in four communities of Ijevan. Armenians stage more campaigns against territorial concessions to Azerbaijan Protesters blocked more roads across Armenia on Friday, April 26 in continuing attempts to scuttle territorial concessions to Azerbaijan. Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. |