$100 million to measure revival: Khachkar Studios brings accountability to Armenian Church reform

PanARMENIAN.Net - What if spiritual revival could be tracked like a startup’s growth plan? That’s the vision behindKhachkar Studios’ $100 million initiativeto restore the Armenian Christian ecosystem in the U.S. — a bold campaign that combines faith with performance science.

Announced through its most recent release, “Briefing Packet #5,” the project brings corporate-style accountability into the heart of Church renewal. With69 years of historical data and a framework called the“Ecosystem 12 Body Parts,”Khachkar Studios has not only diagnosed the Church’s decline — it has designed a roadmap to correct it.

The 12 Body Parts represent the key systems that power a vibrant faith community: philanthropic support, religious content across the spectrum of media, regular Sunday Badarak attendance, Sunday school students, bible studies, management, and leadership training. Shockingly,11 of these 12 Body Parts are diagnosed as barriers to change, in a church that ranks at the bottom decile among 23 U.S. Orthodox Christian groups.

Rather than act in vague terms, Khachkar has structured the campaign around measurable transformation. Churches selected for the program will receive$300,000 to $400,000 in pilot funding, used to implement reform strategies drawn from aneight-activity menu. These include launching high value-add role model ministries, Bible engagement programs, leadership academies, and modern media platforms.

Each pilot parish will be paired with support teams providing5,000 hours of pro bono senior management expertise. That means help with implementation, diagnostics, tracking KPIs, and ensuring that spiritual goals translate into real-world results.

And the three targets are ambitious. Khachkar intends todouble the number of Faithful weekly churchgoersfrom12,894 to 27,847. Perhaps more strikingly, they aim toraise daily Bible readers from just 1,000 to over 41,423— a 40-fold increase. Third, achieve a 6.1x SROI (Social Return on Investment). These metrics are not optional; they are core to how success will be evaluated across every dollar spent.

The initiative also includes a media revolution. The “Good News” campaign has seven workstreams: 1. Short-clips, 2. Podcasts, 3. Analyses, 4. Written Content, 5. Events, 6. News, and 7. Music. The production scale is enormous —25 times largerthan the combined media efforts of all other Armenian Christian organizations in the U.S.

Khachkar Studios sees, at its core, the $100 million campaign as more than a rescue plan. It’s a cultural reset — one that treats spiritual life with the same seriousness and sophistication as any Fortune 500 transformation effort.

If churches can embrace reform with courage, Khachkar may have created the blueprint for revival. If not, this could be the last moment to make change before decline becomes irreversible.