The report developed by Tallinn University of Technology Katrin Nyman-Metcalf and journalism professor Moscow State University Andrey Richter says that “from a freedom of the media point of view, digital broadcasting can contribute to more choice for the audience and more opportunities for broadcasters to impart information.”
“Unless certain rules and principles are taken into account by national governments and regulators, there is a risk of negative effects of the digital switchover, including monopolization and less media pluralism. The initial investment costs are high and the return may come later. Digitalization does not solve other pre-existing problems in the media sector but may even add to them. In the digital era, the importance of public service broadcasting (PSB) increases and the PSB must be able to carry out the tasks entrusted on it. Access to information and reduction of inequalities do not come automatically through a multitude of channels – it is important that there is real diversity,” it says.
Digitalization costs for Armenian radio and TV were set at AMD12 billion. Digital broadcasting will cost every company USD300-400 thousand refundable to the government within 10 years. The amount of investments will be assessed by the end of 2013, AMD12 billion being the maximum sum. The interest-free crediting from international sources and donor countries is expected.
Armenia is expected to digitalize by 2015. Analogue broadcasting should not be switched off until almost the entire population can receive digital broadcasting.