Twitter has added to the resources that it offers small businesses looking to use the service on April 12 with a 20-page guide, The Next Web reports.

The guide offers a variety of Twitter techniques and instructions that are geared towards helping businesses harness the basics and then turn their account into something that they can use to build their business.

Unsurprisingly, there is also a section that tells businesses how to ‘put Twitter Promoted Products to work’ for them, pushing Twitter’s new small business advertising agenda. But, by and large, the document is filled with a good amount of common sense.

There are three main sections surrounding the topics Get Started, Engage Your Audience and Amplify Your Impact. They’re designed to help business users understand basic Twitter terminology, understand that it’s a platform for listening as well as speaking and building it into a steady habit in order to improve the feel of your account being alive and responsive.

Twitter also makes it a point to note that “we see the most retweeted content tends to contain links, photos, videos or quotes. When you Tweet something interesting, it has the potential to travel to many prospective customers.”