April 18, 2012 - 14:13 AMT
Expert deems Heritage and RPA campaigns as ‘most literate’

PR campaigns of Heritage and ruling Republican Party of Armenia (RPA) are the most literate of all the others running for parliamentary elections, political analyst said.

“Heritage makes correct use of target groups and modern technologies, while RPA does what authorities must do,” Karen Kocharyan said.

Dwelling on the election campaign of the Armenian National Congress (ANC) opposition bloc, the expert noted that it lacks the energy and enthusiasm it had back in 2008.

In this context, he swscribed Levon Ter-Petrossian’s election campaign in 2008 as the best in independent Armenia’s history.

Parliamentary elections, due in Armenia on May 6, feature 8 political parties, Republican Party of Armenia (RPA), Prosperous Armenia, ARF Dashnaktsutyun (ARFD), Orinats Yerkir, Heritage, Democratic Party of Armenia (DPA), Communist Party of Armenia and United Armenian party, as well as one election bloc represented by opposition Armenian National Congress (ANC).