On April 21, Brands and Business international conference kicked off in Yerevan organized by Maeutica agency through support of SPRING strategic company.

As director of Maeutica Haykuhi Taksildaryan told PanARMENIAN.Net, Armenia’s market branding is not developed yet, with certain activation notable.

According to her, there are a number of companies that do not provide brand book services.

“The main goal of the conference initiated by the company is to explain that it makes an integral part of branding,” Haykuhi Taksildaryan said.

Leading specialists, with the founder of Mindscapes Yonathan Dominitz, director of the strategic branding, head of INSTID London agency Alexander Grand, executive director of Maeutica Moscow Brand Consultancy Grigor Badalyan and Sahil Sachdev, senior specialist at Saffron Brand Consultants strategic department are invited to the conference.

The experts will come up with reports on world tendencies of branding, with a new trend of political branding to be presented.

Maeutica Company has operated in Armenian market for five years, with an agreement reached with Britain-based INSTID, and a representation opened in Moscow - Maeutica Moscow Brand Consultancy.