Disney/Pixar’s 3D Brave is starting to ramp up awareness for its June 22 bow, as evidenced by the new trailer released, Deadline reported.

It’s also getting play via extended clips being shown inside Disney’s mall-based stores (this parent knows this fact firsthand). Kelly Macdonald voices the rebellious Scottish princess and Emma Thompson and Billy Connolly are her royal parents.

In "Brave," a new tale joins the lore when warrior princess Merida defies age-old custom, unleashing chaos in the kingdom.