Gravitas Ventures and Variance Films have acquired domestic rights to 3,2,1…Frankie Go Boom, Deadline said.

The comedy, which premiered at this year’s SXSW Film Festival, stars Bridesmaids’ Chris O’Dowd, Sons of Anarchy’s Ron Perlman, Chris Noth, Charlie Hunnam, Lizzy Caplan and Whitney Cummings.

The film will come out on video on demand in September, with a theatrical release to follow in October from Variance. The film is directed and written by Jordan Roberts.

Frankie Go Boom is the first of Gravitas and Variance’s plan to partner on purchasing and releasing eight independent films a year in theaters and on VOD.