As is customary before any major event, Apple’s store is down ahead of the iPhone 5 event, which starts 1 pm ET. When the store goes back up, it will likely have information about the iPhone 5, Mashable reports.

The device is rumored to hit the market Sept. 21, but it might be available in the store for pre-order. Also, it’s possible that some other new products - refreshed iPods, for example - will be there as well.