Revealed at a press event earlier this month, Amazon's Kindle Fire HD 7 is now available for $199 today, Sept 14, from Amazon.com, The Verge reports.

The 7-inch tablet includes a 1280 x 800 7-inch IPS screen, HD webcam for Skype and 16GB of storage. Amazon is also shipping a 32GB version on October 25th, with only the 16GB version available today.

Alongside the new Fire HD 7, Amazon has also updated its existing Fire which is available at $159 today. The updated Fire includes twice the usual RAM, a faster processor, and longer battery life. Amazon has also updated the Fire to include access to Amazon's new X-Ray for Movies, X-Ray for Books, Immersion Reading, Whispersync for Voice, and Kindle FreeTime features.

Finally, Amazon has also cut the price of its Kindle. Shipping today, the $69 Kindle includes ads, but an ad-free version is also available for $89 - down from the usual $109 price.