Matt Damon charms as a keen businessman in the first trailer for “Promised Land” released by Feature Films through Apple, TheWrap said.

His mission: convince farmers in a small, rural town to sell their land for “fracking,” or drilling and injecting fluid into the ground at a high pressure in order to fracture shale rocks and release natural gas.

John Krasinki (of “The Office” fame) also stars as a skeptical local alongside Hal Holbrook, who plays the wise town elder.

The conflict: Will fracking save or destroy the town?

“Promised Land” opens nationwide on Dec. 28.