The National Competitiveness Foundation of Armenia (NCFA), along with 6 Armenian travel agencies, will represent Armenia at TTG INCONTRI annual world travel exhibition which will take place in Rimini, Italy from October 18 to 20.

This year, an estimated number of 2,000 travel agencies from around 130 countries are expected to take part in the exhibition.

The Italian market is one of the target destinations of NCFA’s tourism promotion and the anticipated results from the efforts directed at its development are quite promising, the NCFA said in a press release.

It is noteworthy that the number of Italian tourists coming to Armenia nearly doubled during the period of 2008-2011. This year, the figure is expected to grow by 20%.