Popok international advertising festival will contribute to the development of Armenia’s advertising market, event organizer, director of Sharm Holding said.

“The festival enables Armenian advertisers to familiarize themselves with other countries’ expertise,” Karen Ghazaryan said.

President of Popok festival Armen Martirosyan, in turn, noted training, competition, and the establishment of new relations as the goal of this year’s event.

“The workshops brought together many participants, thus proving effectiveness of the event. The names of the winners will be announced today, at the closing ceremony of the festival,” he said.

“Armenian advertisers have a lot to accomplish, but they have the necessary potential and creative approach,” jury member and regional coordinator of GroupM Central Asia and Caucasus company Mikhail Piatin said.