Microsoft’s Halo 4 earned a whopping $220 million in opening day sales, smashing previous records set by the franchise, Mashable reports.

The largest launch in the history of the franchise, Halo 4 has earned a total of $300 million in global sales since its launch last week. In contrast, Halo:Reach, the fourth game in the franchise, earned $200 million in global sales on launch day.

“We’re thrilled that Halo 4 has emerged as the biggest U.S. entertainment launch of the year,” said Phil Spencer, corporate vice president of Microsoft Studios in press release announcing the milestone. “Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the Halo franchise, Halo 4 is kicking off a strong holiday season and has become the must-have blockbuster experience of the year.”

Sales for Halo 4 put the franchise over $3.38 billion in lifetime sales, making the game one of the most popular entertainment franchises in the world.