Shout Factory launched a YouTube channel featuring videos of James Brown, Deadline said. The site features James Brown concert footage and testimonials - and opportunities to buy DVDs and other merchandise.

“These digital destinations will continue to evolve as we program content specific to key events as well as discover and add new video assets, leveraging Shout Factory’s unique content curation capabilities.” says Jeffrey Thompson, Shout Factory’s VP of digital strategy and business development.

The launch – in collaboration with the James Brown Estate – at youtube.com/jamesbrownofficial and shoutfactory.com/jamesbrown coincides with the 45th anniversary of Brown’s Boston concert following the assassination of Martin Luther King, Jr.

Many historians believe that the concert helped to prevent riots from breaking out as they had in several other cities. Shout Factory founders Richard Foos, Bob Emmer and Garson Foos call the initiative “an integral part of our commitment to leverage a variety of digital entertainment platforms to celebrate the very best of pop culture.”