Instagram added the ability to embed photos and videos on Wednesday, July 10, Mashable reports.

Users can find the embed button — available only on desktop — on the right side of public photos or videos. The button provides a code users can insert into blogs and articles.

Instagram, which added video capabilities in June, had lacked the embed feature — unlike rival video service Vine. Vine introduced the embed option in March. Instagram users who have their accounts set to private, however, won't see the embed option.

"Your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on Instagram.com where they can discover more of your photos and videos," Instagram said in an announcement.