HTC has followed Apple and Samsung to launch a gold phone, which is finished in 18ct gold and was made especially to celebrate the 18th anniversary of the MOBO awards to take place in ten days, Neowin reports.

HTC in partnership with Goldgenie have produced the five smartphones with a price tag of £2,750 (around $4412).

It's unknown if the phones include other special features, although it's likely based off the retail HTC one, Neowin says.

Mocked at the beginning, the new gold iPhones met a serious demand. Most of the shoppers waiting in line outside Apple's flagship store in Palo Alto, California said they wanted the gold 5s, but were told by Apple employees that this version had sold out.

The popularity of the gold iPhone suggests that consumers are yearning for a new form factor, Ashish Gupta, an executive at Applauze said, according to USA Today. The gold color makes it clear that the owner has the new iPhone, whereas other models may look too similar to the old iPhone 5.