The National Competitiveness Foundation of Armenia (NCFA), along with 19 tourism companies, will represent Armenia at the ITB International Travel Trade Show in Berlin, Germany from March 5-9.

This year, an estimated number of 10,000 exhibitors from 180 countries and more than 170,000 visitors are expected to take part in this leading exhibition.

Armenia’s rich cultural, historical and Christian heritage will be presented in travel guides and maps in German during the exhibition, the NCFA said in a press release.

The German market is one of the target directions of Armenia's tourism promotion.