Adidas has announced its latest assault on the world of wearable tech in the form of the miCoach Fit Smart band, Digital Spy said.

The device - which was leaked last month - follows the miCoach Smart Run fitness watch but comes in at over $170 cheaper.

The fitness accessory features an LED dot display, accompanied by a built-in heart monitor and the ability to track the number of calories burned, as well as your pace, distance and stride rate.

There is also Bluetooth 4.0 and support for Android, iPhone and Windows Phone 8, enabling Adidas to attract as many users as possible.

The soft touch silicon strap comes in two colours - black and translucent white - while the battery provides enough power for an hour's training a day for five days. It can store up to ten hours of workout data too.

miCoach Fit Smart will launch in the UK on August 15 and will cost $305 from Adidas.com and Adidas Sports Performance stores. The device is set to launch later in August in the US.