September 29, 2014 - 17:22 AMT
Facebook partners with Stripe to run 'Buy' button within News Feed: report

Facebook has reportedly partnered with Stripe to get its 'Buy' button working on the News Feed, Digital Spy reveals.

A spokesperson for Stripe has apparently confirmed the deal to Re/Code, which will enable users of the social network to buy goods directly within adverts.

Reports of Facebook trialling the option first emerged in July.

It is thought that those trials are still ongoing with Stripe as Facebook's sole payments partner involved in the test.

Earlier this month, Facebook rival Twitter started public tests of its own 'Buy' button on a limited number of U.S. users.

Stripe was revealed as one of the microblogging site's partners too, as well as other e-commerce specialists Fancy, Gumroad and Musictoday.

Photo: Reuters/ Dado Ruvic