The National Competitiveness Foundation of Armenia (NCFA), along with five Armenian travel agencies, will represent Armenia at World Travel Market annual exhibition, which will take place in London, UK, from November 3-6.

Armenia and Artsakh will share a joint booth, NCFA Public Relations Office reported.

This year, about 5000 international exhibitors representing 186 countries and regions and more than 50,000 global travel professionals are expected to take part in the exhibition.

The cultural, historical and Christian heritage of Armenia and Artsakh will be presented in travel guides and maps in English during the event.

The participation in this leading exhibition aims to promote the tourism of Armenia and Artsakh in the European market and contribute to the growth of tourist inflows, NCFA says.