Madonna has made history once again, this time by becoming the first artist to premiere an entire music video on Snapchat, Gigwise reports.

Debuted on Snapchat's Snap Channel, the first video from upcoming album Rebel Heart sees our Madge as a bullfighter on stage - tormenting a man dressed as a bull in a sultry, choreographed spectacular.

It was directed by the French duo known as J.A.C.K. - who have previously made adverts for Ikea and various fashion brands.

Following the leak of new album Rebel Heart (which Madonna described as 'artistic rape'), the album is due for a full proper release on 6 March.

Fans are currently eagerly awaiting news of a world tour, with the pop icon set to perform at both this weekend's Grammy Awards in the US and the UK's BRIT Awards at the end of the month.