Many drones with cameras attached have taken off in tech in recent years but the new self-flying "throw and shoot" product from Lily is looking to re-invent the idea, Digital Spy reports.

Using a tracking device, the drone follows you around with no need for controls and will start shooting a new video from the moment it's thrown in the air.

"Lily is the world's first throw-and-shoot camera. It lets anyone create cinematic footage previously reserved for professional filmmakers," said the company.

"Lily is waterproof, ultra-portable, and shoots stunning HD pictures and videos."

The technical specifications are as follows:

Dimensions: 26.1cm by 26.1cm by 8.18cm Battery: Built-in lithium-ion battery, 20-minute flight time, 2-hour charge time via 5A charger Camera: 1080p 60 fps / 720p 120 fps, FOV: 94º in H.264 codec, .mp4 file format, 12 MP photo resolution, digital gimballing, Image stabilization and Fixed focus Waterproofing: IP67 Memory: 4GB micro SD provided, with an external memory card slot Maximum speed: 25mph Minimum distance from user: 1.75m Maximum distance from user: 30m Minimum altitude above head: 1.75m Maximum altitude above head: 15m

A separate tracking device comes with a wrist case and is powered by a lithium-ion battery with a four-hour battery life that charges via micro USB.

It uses an accelerometer, barometer, GPS, microphone and vibration motor.

The Lily drone camera is available to pre-order now at a reduced cost of $519.