Damon Albarn stars as Mr Cream, a man-sized ice cream, in Blur's new music video, Digital Spy reports.

The visuals for 'Ong Ong' were directed by British-born Chinese artist Tony Hung, who channelled his memories of '80s gaming.

Mr Cream isn't without friends, as he meets Mr Brown (Graham Coxon), Mr Red (Alex James) and Mr Black (Dave Rowntree) along the way.

The music video references Mario, Popeye, Ms Pac-Man, Kirby's Adventure and many more iconic games.

'Ong Ong' is the latest cut from Blur's recent album The Magic Whip, which reached number one in the UK.

Later this month, the band will headline a show at Hyde Park as part of Barclaycard's British Summer Time.