Oculus has unveiled a new look days before its E3 press event, Digital Spy reports.

The Facebook-owned company has dropped the eye logo for a more simplified circular image dubbed the 'stadium'.

Designers Cory Schmitz, Mackey Saturday, Nicolaus Taylor and Jon Malkemus worked on the new look with Facebook and Oculus.

In addition, Oculus opened a new countdown web page with the branding, ticking down until its event on Thursday (June 11).

The conference will be live streamed on Oculus.com and Twitch from 10am PT/ 6pm BST.

Oculus VR will be given a consumer release early next year.