Spotify is launching a feature called Discover Weekly, a new playlist of “new discoveries and deep cuts” for each of its 75 million users, based on their tastes and those of people like them, the Guardian reports.

Each user’s playlist will be automatically updated every Monday, with a new set of tracks, with Spotify encouraging them to save the songs they like to their personal collections or other playlists.

“We wanted to make something that felt like your best friend making you a mixtape, labeled ‘music you should check out’, every single week,” said product manager Matthew Ogle, who co-founded music-discovery startup This Is My Jam before joining Spotify in January.

The more people listen, the better attuned their Discover Weekly playlist will be to their tastes, claimed Ogle, who stressed that it will also fling a few aural curveballs at users along the way.

“Some weeks, your recent listening will nudge it in new directions, and in other weeks, Discover Weekly might be the one doing the nudging,” he said.

Discover Weekly fits neatly into an under-reported aspect of the competition between Spotify and Apple: their respective abilities to understand people’s tastes and behavior, and serve up music accordingly.