Apple intends to announce its next-generation Apple TV in September, at the same event at which it typically unveils its new iPhones, BuzzFeed News says it has learnt.

According to the description, the TV is going to have a refreshed and slimmer chassis and new innards; Apple’s A8 system on chip; a new remote that has been “drastically improved” by a touch-pad input; an increase in on-board storage; and an improved operating system that will support Siri voice control.

Crucially, the new Apple TV will debut alongside a long-awaited App Store and the software development kit developers need to populate it, BuzzFeed News says.

It’s a significant overhaul of the diminutive set-top box, which hasn’t seen a material refresh since 2012, and one that Apple hopes will inspire a big upgrade cycle through the annual winter holiday consumer binge, setting the stage for the subscription internet-TV service Apple’s been trying to get off the ground for years.

While that service is most certainly in the offing, BuzzFeed News quoted sources as saying that Apple does not currently plan to announce it alongside the new Apple TV. “Late this year — maybe, but more likely next year,” said one.