Philips has unveiled a new television at the IFA trade show, and it sounds like one of the most immersive sets ever made, Digital Spy reports.
The Philips AmbiLux TV is a 65-inch 4K beast that uses nine rear-mounted pico projectors to extend the on-screen image onto the wall behind.
Thanks to the set's ultra-thin bezels, the display should meet the projected imagery almost seamlessly.
Philips Hue technology bathes the entire room in light emitted from the screen for a 360-degree experience, while Ambilight Music Mode beams a halo of light shaped by the audio that is playing.
Running the Android operating system, the AmbiLux TV upscales images to Ultra-HD, and comes with a QWERTY remote and swipe pad.
Pricing and a release date for the Philips AmbiLux TV are yet to be announced.