Could Nescafé have just provided us with the next generation of music videos?

The coffee company has teamed up with Google Cardboard to release a brilliant new 360-degree clip, which viewers can spin and move around, Digital Spy reports.

The video comes with the caption: "Whatever time, it's never too late to pump up the volume and say #GoodMorningWorld"

Carsten Fredholm, Senior Vice President of Nestlé's Beverage Strategic Business Unit, said: "We are continuously looking for new and exciting ways to help our mobile-loving fans start new connections…the 360-degree video allows us to be engaging in an innovative way."