Microsoft is taking on Apple on its own turf with the launch of a personalised news app for iOS devices, Digital Spy reports.

News Pro is a Bing-powered Apple News rival that makes the headlines more relevant by creating custom feeds based on your line of work.

It draws information from your Facebook and LinkedIn profiles to bring you all of the news related to your profession, whether you happen to be a butcher, baker or IT worker.

The iOS application is only available in the US for the time being, but UK users can check out the web-based service for an idea of what to expect.

News Pro is the latest project from Microsoft's Garage division, the experimental arm of the firm that brought us the gamified Mimicker Alarm app.