February 7 has been declared the Day of using Armenian letters on the Internet. The initiative aims to prevent the loss of Armenian writing in the age of electronic communication.

VivaCell-MTS has always been at the forefront of promoting the use of the Armenian language. The Company is the first telecommunications operator to have come up with a technological solution to let subscribers enjoy the benefits of communicating in their native language.

Since July 11, 2015, VivaCell-MTS has been sending SMS notifications to its subscribers in Armenian characters. Likewise, subscribers who previously received a transliterated version of notifications in Russian, now receive them in Cyrillic (Russian) characters.

Smartphone users receive SMS notifications in the language initially configured on their devises. The innovation is not of a commercial nature.

Also, VivaCell-MTS subscribers choosing to settle an invoice and refill prepaid account at the Company’s service centers receive SMS notifications about transaction details on their mobile phones. Similar to SMS notification messages sent by the Company, subscribers using smartphones receive SMS notifications about the transaction details in Armenian, English or Russian characters, depending on the initial configuration.