The messaging app Wire, which is available for Android, iOS, and desktop, introduced Thursday, March 10 video calls to the messaging mix, VentureBeat reports.

“It has consistently been our most requested feature,” explained Skype cofounder Janus Friis, who serves as executive chairman of Wire.

In addition, Wire is also rolling out end-to-end encryption for messaging, a feature that has been available on voice calls since the app’s launch back in 2014.

“We are introducing privacy features that will keep our personal, private conversations on Wire out of the growing online data economy, where private user data is being harvested to build profiles and target us with advertising,” added Friis.

Besides Friis, whose involvement stems from Iconical’s investment in the startup, Wire claims a number of notable heads, including “product and technology leaders” from Apple, Nokia, Microsoft, and other top companies.