Uber says it has found a new way to lure engineers to work for the fast-growing startup by testing their coding skills during an Uber ride, Business Insider said.

Uber insists that it is not using individual information to identify recruits, but that it is just identifying geographic areas where tech jobs are concentrated to find candidates.

"We are always looking for new ways to reach potential candidates that want to join our team and help us solve interesting problems. If you're in a place where a lot of people work in tech, you may see our 'Code on the Road' challenge within the rider app," a company spokesperson said. "The option to play gives interested riders the opportunity to show us their skills in a fun and different way - whether they code on the side or are pursuing a career as a developer."

If they accept the test, Uber challenges the rider with three coding problems to solve, each with a 60-second countdown, and scores them based on their answers.

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