Samsung's Galaxy S7 and S7 Edge phones are now available in "pink gold."

"Pink Gold was chosen as it, like the other colors available for the Galaxy S7 and S7 Edge, is a natural color that provides a sense of comfort. These hues glitter and shimmer as if illuminated from inside their glass surfaces,” Samsung said in a blog post.

“In particular, the refined, skin tone-inspired Pink Gold color scheme is intended to soothe and incorporate a touch of gentleness, radiance and sophistication to the smartphones' design."

As well as Pink Gold, the Galaxy S7 and S7 edge are available in a choice of Black Onyx, Gold Platinum, White Pearl and Silver Titanium.

Debuting in Korea Wednesday, April 20, the new color will soon be available for customers in select markets.