Pinterest, that web and mobile app for saving and sharing Pins of images, videos, articles, and other content, has made a change to one part of its button for browsers like Chrome, Firefox, and Safari on desktop. The button has historically had the words “Pin it” in the top left corner of images that people can save to their boards, but in recent weeks that term has been replaced by the more generic “Save” for some users, VentureBeat says.

Several Twitter users who also use Pinterest have picked up on the change and tweeted about it.

A company spokesperson confirmed the experiment.

“We’ve recently been testing ‘save’ in place of ‘pin’ in response to user feedback and to make it more immediately clear to everyone what ‘pin’ means,” the spokesperson told VentureBeat in an email. “Additionally, as we grow to be a more international service, ‘save’ translates better than ‘Pin it.'”

In September, Pinterest said it had more than 100 million monthly active users.