The Armenian Museum of America has become a “Pokéstop” within the popular game that launched last week. A “Pokéstop” is a place where players can get free in-game items.

The app - Pokémon GO - has quickly become a cultural phenomenon that has fans of all ages hunting around their neighborhoods for collectible digital creatures that appear on players’ screens almost like magic as they explore real-world locations.

The Museum is taking advantage of its new status to invite Pokémon Go players through its doors, The Armenian Mirror-Spectator reports.

Every Thursday, starting on July 21, ALMA is hosting #Luresday Thursday by attracting Pokémon and visitors to the Museum. By dropping a lure in the game on the museum, Pokémon will be easily found outside and inside the galleries.

Pokémon Trainers are welcomed inside with a discounted admission rate, as well as the opportunity to complete a Poké-themed scavenger hunt through the Musuem.

The hunt will be changed every week, and the Museum is excited to help Trainers ‘Catch ‘Em All’ at ALMA on Thursdays.