For six years now, VivaCell-MTS has been the general partner of the State Youth Orchestra of Armenia. Thanks to the long-term cooperation with Armenia’s leading telecommunications operator VivaCell-MTS, SYOA has achieved considerable progress in promoting classical music among the public.

Yet another joint initiative of VivaCell-MTS and SYOA launched in Gyumri, aimed at helping improve musical education in the provinces of Armenia. In the framework of the project, several master-classes will be organized in the provinces for the musicians of the All-Armenian Choir and the Generation of Independence Orchestra.

22 participants of the Generation of Independence All-Armenian program from Shirak and Tavush provinces, aged 12-18, will attend master-classes by professionals from Yerevan.

“Armenia is a country with rich cultural traditions. Our goal is to maintain and develop these traditions. These goals are easier to achieve when you have a partner and supporter like VivaCell-MTS. The company and its General Manager Ralph Yirikian have their invaluable contribution to the outreach and propagation of the classical music,” said the Artistic Director and Principal Conductor of the SYOA Sergey Smbatyan.

“VivaCell-MTS supports and encourages the activities of the State Youth Orchestra. The striving of the Orchestra to achieve even more, to continue presenting classical music to the wider public and popularizing it among the younger generation is commendable. To meet these objectives, the Orchestra implements projects which are aimed at providing young musicians from the provinces of Armenia an opportunity to reveal their potential and hone their performing skills. Projects of this kind help raise a new generation of musicians, fostering the preservation of Armenian cultural traditions and elements of national identity in the sphere of classical music,” said Yirikian.

Thanks to the partnership with VivaCell-MTS, the Youth Orchestra not only has collaborated with outstanding musicians of our time, but also presented the Armenian culture and the achievements of the Armenian performing arts school on foreign platforms and in the frameworks of the most prestigious festivals.

The Youth Orchestra has also implemented an unprecedented project in Armenia: the connoisseurs of classical music are given a unique opportunity to follow all the concerts of the collective online, regardless of their location.

The Orchestra 's initiatives, implemented owing to the partnership with VivaCell-MTS, will help spread Armenian cultural traditions among the wider public and facilitate the aesthetic education of the younger generation.