Coca-Cola Israel has attached a camera-equipped base to a 500 ml Coke to create what it calls the "world's first selfie bottle," Engadget reports.

It automatically takes photos when it detects a 70-degree tilt, and you can transfer photos through its USB port.

Thankfully, it doesn't sound like you'll start seeing people posing with a Coke bottle on their faces everywhere you go. The selfie bottle was created by an ad agency called the Gefen Team as a marketing gimmick for Coke's Summer Love outdoor event in Israel.

The idea was to get partygoers to upload their photos on Snapchat, Facebook and Instagram -- with the appropriate hashtag, of course.