February 2, 2017 - 14:23 AMT
5% of Armenian users block ads online, study finds

The level of adblocking in Armenia now stands at 5%, according to data from a new global report by Irish firm PageFair.

One in 20 Armenian internet users now blocks ads on laptops and other computers, as traditional publishers and media companies try to earn money from online ads.

Georgia’s ad blocking rate is the same as that of Armenia at 5%, while Russia and Turkey’s rates stand at 6% and 7%, respectively. No information is available on ad blocking rates in Azerbaijan and Iran.

Covering 73 countries from across the globe, the Pagefair 2017 Global Adblock report says that Ireland and Greece share the top spot for ad-blocking at 39%, followed by Germany at 29%.

Also, the report reveals that 615 million devices are now blocking ads, a year-over-year spurt of 30%.