Google debuted a new marketing campaign and website that urges viewers to “ask more.” The new landing page is part of the madeby.google.com subdomain, and it carries the teasing tagline of “thinking about changing phones?”

It was on October 4th, 2016, that Google launched the Pixel and Pixel XL, the first phones to be officially branded as out-and-out Google phones (in fact, the official Pixel name is still “Pixel, Phone by Google”). Exactly a year later, Google seems set to return with a new generation of Pixel devices. In fact, the company is reprising its big marketing push from last year by already erecting billboards teasing its launch event, The Verge says.

The “ask more” instruction appears to tease an evolved and improved Google Assistant, one that presumably does more when you ask it for more. For now, there is only the teaser video from Google and a litany of leaks detailing the features and looks of the upcoming Pixel 2, made by HTC, and Pixel 2 XL, expected to be manufactured by LG and based on the promising, bezel-deprived V30.