Papa John’s Pizza, Baskin Robbins and Domino’s Pizza are eager to enter the Armenian market, according to a press release from the U.S. embassy in Armenia.

The Embassy and the U.S. Commercial Service in Moscow, in partnership with IDBank, organized the one-day conference focused on franchise business opportunities.

The event is part of an ongoing effort to foster trade and investment between the United States and Armenia. The conference gave participants rare and valuable early access to well-known American brands eager to enter the Armenian market.

“I know there are many success stories waiting to be written here today,” Ambassador Richard M. Mills, Jr. said at the event’s opening. “It is my hope that we, at the U.S. Embassy, can set the stage for success by connecting Armenian and American companies. Then we can step back and let you do what you do best and build your businesses.”

The franchise conference brought U.S. and Armenian businesses together, helping to forge new partnerships in various sectors, including hospitality, retail, and tourism. More than 50 Armenian business leaders and government officials attended the conference, along with representatives from three U.S. corporations: Papa John’s Pizza, Baskin Robbins, and Domino’s Pizza. The American business representatives presented their franchise concepts and learned about the Armenian business environment.

Along with presentations from each of the American franchise businesses, participants heard from well-known Armenian organizations about business, financial, and legal considerations, including the importance of intellectual property rights as franchising in Armenia develops further.

The event builds on the success of a similar event in 2015 which resulted in Tutti Frutti Frozen Yogurt opening two franchises with local partners in the region.