Reddit co-founder Alexis Ohanian has joined a host of celebrities and politicians in raising Azerbaijan's violence against Armenians.

In an instagram story, the Armenian-American tech entrepreneur shared a post by the Armenian National Committee of America, which reads: "Azerbaijan is starting a regional war amid a global pandemic."

Reality TV star Kim Kardashian West, American Senator Ed Markey, Representative Judy Chu, Member of the European Parliament Loucas Fourlas and many others have expressed support for Armenia.

Since the situation escalated on the border on July 12, Azerbaijan has launched three unsuccessful infiltration attempts. Since the next morning, the Azerbaijani military has been firing on the Armenian positions, also using large caliber grenade launchers and combat drones to target civilian homes in several border settlements. Four servicemen of the Armenian army have been killed, while Azerbaijan has reported 12 deaths.