120 million trees are cut down every Christmas across the world, hence leading to large-scale deforestation. With that in mind, EasyPay suggests an end to this tradition, promoting an alternative New Year campaign, because “the New Year miracle is not about cutting the trees down.”

Within the campaign, from Dec 1-31, EasyPay will plant 1 tree for every purchase by QR made via easywallet.

EasyPay’s head of marketing Tigran Parseghyan has noted that the initiative is an important part of the company's corporate social responsibility and the main message is a priority. Moreover, this year, more and more stores will offer cashback, hence doubling the New Year miracle.

At the end of the campaign, the company will share a report stating where and how many trees were planted as a result of the campaign.